The global selfie camera market is segmented on the basis of product
type, application, and region. A selfie is a photographic self-portrait and is
typically taken with a digital camera, smartphone or webcam. The term ‘selfie’
is broadly used; it is now comprised in the online version of the Oxford
English Dictionary. The images are characteristically taken with a camera held
at arm’s length or in a mirror and often shared online. In September 2002,
Steven Wrighter coined the term “selfie”.
The word selfie would only have been used for the first time
in an online Australian forum in 2002. Eight years later, according to
information released by the social media Instagram, it was the first use of a
tag with the term selfie. Mirrors provide the visual accessibility to external
appearance of bodies and faces, and that is precisely how the
looking-glass-self theory works. According to the looking-glass-self theory,
people use the self as a mirror, and nowadays, selfies are being utilized as
mirrors. Selfies are just like many other new media and are junction of older
and newer technologies.
Selfie camera makes it possible for people to recapture the
picture as many times they need to show the world the exact self-image and
presence they want others to see. The selfie contains and transmits within its
visual code the clues to its construction, with the device (camera or camera
phone) often framed within the image in the case of the mirror-selfie, or
alternatively if the device is held in the hand and turned on the author.
On the basis of camera type, the selfie camera market is
classified into Fujifilm X70 Digital Camera, Samsung NX3300 Mirrorless Digital
Camera, Panasonic DMC-GX8 Mirrorless Micro Four Thirds Digital Camera, Pentax
K-S2 DSLR Camera, Nikon 1j5 Mirrorless Digital Camera, Canon PowerShot N2
Digital Camera, Sony Cyber-shot DSC-RX100 IV Digital Camera, Ricoh Theta S, and
others.
On the basis of product type, the selfie market is classified
into remote-triggered selfie sticks, wired selfie sticks, Bluetooth selfie
sticks. The Bluetooth selfie sticks product segment leads the global market and
is expected to improve its hold over the market by forecast period. The primary
reason behind this market segments dominance is the ease of using these sticks
without depending on the timer of the smartphones camera.
On the basis of selfie accessories, the selfie camera market
is classified into hardware (selfie sticks, monkey pod/ tripods, selfie drone,
remote shutter, clip-on camera, others), Software (apps).On the basis of price
range, the global market is classified into Premium, mid, low.On the basis of
distribution channel, the global market is classified into online, offline,
multi brand store.
On the basis of applications, the selfie market is classified
into smartphones, tablet PCs, webcam, digital camera and others.
Geographically, the selfie camera market is segmented into North America,
China, Europe, Japan, Taiwan, and Korea. The global key players are Casio,
Sony, Canon, Samsung, Panasonic, Nikon, Olympus, Fuji, ION, Pentax, RICOH, HTC,
MPGIO, Benq, and Pamiel.
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